99 cent stores
The unique draw of finding a product for under a dollar has made the 99cent store a popular fixture in Los Angeles. Synonymous with cheap, closeout, products the discount stores offer the convenience of finding the necessities at a low rate. The leader in this market is the corporate run 99cent only store, but more interesting are its imitators; often family run operations selling merchandise for 99cents “and up”. Less glitzy and geared more towards the walk in neighborhood customer these discount stores are clearinghouses for the unwanted products of other retailers and offer an abundance of imported Chinese trinkets and housewares as well as brand name staples. This photographic series documents some of the 99cent stores which have sprouted around the city catering to cost conscious consumer.